How to Spot the Infiltration

Zarna Joshi
4 min readJul 14, 2022

Your media is manipulated

Screenshot from Great Hill Partners Team page

Originally published on my fb page May 18th 2020

I want to know where my media comes from. Particularly if it’s slick, hip, young, and seemingly radical. I want to know because I want to support honest media and I don’t want to support capitalists in disguise.

You know The Root, Jezebel, Gizmodo, The Onion? They’re all owned by parent company G/O Media. Who are G/O Media? They explain themselves on their website:

“[…]a powerful publishing platform to engage affluent and influential Millennials who crave our trusted, authentic and often-times irreverent news, entertainment and service journalism and experiences. This affords marketers with unparalleled reach and results among their most important consumer markets.” https://g-omedia.com/

They are capitalists. Mega capitalists. Gearing their stories towards rich millennials who say “Orange Man Bad”.

They say they hire independent journalists who are “beholden to no one”. How can their journalists be independent when they work for a company which is owned by a giant parent company?

They also own Deadspin, Lifehacker, The Inventory, The Takeout, Jalopnik, AV Club, Kotaku.

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Zarna Joshi

Writer, organizer, spiritual activist, anti-imperialist, decolonizing smasher of the patriarchy, zarnajoshi.com, zarnajoshi.com/blog